The homepage highlights three signals. Here is what each one means, and what it does not claim.
When an AI overview appears on a search results page, click-through to the top organic result can drop by about this much. Ranking well still helps, but more of the visit can end in the answer itself. Source family: Ahrefs / related AI Overview CTR studies.
In published benchmarks, visits that arrive from AI referrals convert at a much higher rate than traditional search clicks (about 14.2% vs 2.8% in one B2B dataset, roughly five times). Volume of AI traffic can still be small; the point is quality when someone does click through. Source family: Opollo and similar AI-referral conversion reports.
Major AI answer tools often name different businesses for the same kind of customer ask (disagreement around this share in BrightEdge-style comparisons). A good showing in one tool is not the whole map, which is why we measure across the tools your customers use.
This page will grow with zero-click / invisible-leak context, SEO versus AI visibility overlap, freshness, and dated sources. Until then, the three signals above are the ones we stand behind on the homepage.